The 12 Rules of Christmas Logistics 

With Christmas just around the corner, any business that needs to ship any sort of stock knows that planning and a smooth, frictionless supply chain are a must for managing this busy time of year. Our managing director, James Appleby, gives us his 12 rules of logistics to follow this Christmas, with unfortunately, no gold rings.


Every organisation needs to have a strong level of control throughout its supply chain; it acts as the central nervous system. This can be achieved through managing your data, intelligentanalytics and highly visible processes.


Combining all elements of the operation and digitalising them into one consolidated platform brings with it a new age of logistics. These new technologies will revolutionise the logistics sector by removing the current industry fragmentation and improving the customer experience. Going digital can streamline your processes, especially during busy periods such as the Christmas holidays.

Team Relations and Training

This involves team training from the bottom to the top, from warehouse workers, to business partners and to delivery drivers. A cohesive and harmonious team will increase productivity, and in turn, customer satisfaction.

Warehouse and  Inventory Management

Warehousing is the backbone of the logistics operation, enabling a steady stream of products to be supplied by manufacturers. Incorporating organisation and control at this level enables the seamless movement of goods from suppliers to the customer.

Good Planning

Similar to the importance of control and organisation which dictate the smooth running of operations, planning is integral to the workings of supply chain logistics. For example, it’s important to study the needs of your supply chain in order to make informed predictions. Create a demand forecast or reassess your existing one and use forecast accuracy KPIs to measure your tools and processes and plan for improvements wherever necessary.

Tracking Services

Involving efficient transportation and digitalisation, enabling tracking services adds another dimension to customer service and therefore increases satisfaction, as customers can follow their parcel’s journey from door to door; crucial at this time of year.

Reliable Partners

It is one of the biggest missions to find the ideal businesses and freight forwarders to work with. Choose partners who share the same values and incentives for flawless transport.

Meeting  Customers’ Expectations

Seen as the number one logistics objective; successful supply chain management should primarily enable a company to satisfy its customers’ needs. Understand your customers’ needs and make sure it is easy for them to give feedback. What feedback did you receive at Christmas, and can you use this data to make changes to your supply chain this year?

Efficient Transportation

This includes different modes of transport including road vehicles, freight trains, cargo shipping and air & sea/air transport . Seamlessly linking all these methods together is crucial for efficient logistics at peak times.

Data  Analytics

Digitalisation is increasing the amount of data we produce. Intelligent data can provide organisations with a unique insight into maintenance cycles, market trends and customer buying patterns.

Risk Management

Every organisation will occur risk in one way or another, so preparing for these and focusing on effective ways of managing them are of the upmost importance.

Customer Service

The aim of  service excellence is to bring more value than the core service that customers need, increasing satisfaction and loyalty to your company. Customer service plays a huge part in how people view your company and how your company functions.

December can be an incredibly stressful time for those working in logistics with tight deadlines and increased volumes. By following these 12 rules, you can ensure that your operations will run smoothly during this hectic season, and any season!

All that and not a partridge in a pear tree in sight!